Leadership

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Eddie Dana

Founder & Chief Advisor

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Alan Zisser

Director of Operations

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Isaac Dana

Vice President of Marketplace

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Harry Dana

Vice President of Retail

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Jack Mizrahi

Business Development Director

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Raymond Siri

Creative & Strategic Director

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Eli Belhassen

E-commerce Director

Creative, Development & Digital

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Inga Brel

Senior Designer & Product Developer

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Daryl Cuba

Senior Designer & E-Commerce Lead

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Randall Ali

Graphic Designer

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David Ayala

Graphic Designer

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Les Bildner

Production Specialist Designer

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Lexi He

Designer – Bags & Packaging

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Mikita Silich

Data Analyst

Sourcing, Logistics & Operations

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Chloe Zhu

Senior Production Specialist

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Freya Tan

Product Sourcing & Development Specialist

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Freida

Logistics

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Roger Gonzales

Logistics

Accounts, Admin & Support

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David Chen

Account Specialist

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Maryellen G

Retailer Account Specialist

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Tim

Accounting Manager

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David G

Office Manager

Warehouse & Fulfillment

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David Quirola

Product Intake & Refurbishment

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Chris G

Warehouse Manager

Let's work together

Our team brings together the insight, experience, and discipline required to build scalable, retail-ready programs. Whether you’re a brand or a buyer, we’re ready to move with you.

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Eddie Dana

Founder & Chief Advisor

Founded the original company in 1984 and has guided its evolution for over four decades—from a pager component manufacturer into a national retail solutions company. He plays a key role in shaping company vision, supporting major retail relationships, and advising across licensing, product development, and distribution strategy

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Alan Zisser

Director of Operations

Alan has been with JW Mobile since its earliest days and plays a critical role in the company’s ongoing success. He oversees all U.S. logistics and warehouse operations, making sure merchandise moves efficiently and deliveries to retail partners are always on time. His dedication and execution ensure that JW Mobile’s fulfillment is consistently reliable and retail-ready.

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Isaac Dana

Vice President of Marketplace

Isaac oversees JW Mobile’s marketplace strategy and leads the company’s licensed distribution division. He manages platform operations, pricing integrity, and brand protection, while driving growth through strategic partnerships with globally recognized brands across Amazon and other digital channels.
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Harry Dana

Vice President of Retail

Harry leads JW Mobile’s retail strategy and execution, overseeing partnerships with national chains across the U.S. He plays a central role in building retailer relationships, developing product assortments, and guiding the sell-in and sell-through process. With a deep understanding of buyer needs and retail cycles, Harry ensures our partners win at the shelf.

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Jack Mizrahi

Business Development Director

Jack brings extensive experience in consumer electronics and global sourcing. He plays a pivotal role in supplier negotiation, pricing strategy, and high-level operations. Jack also supports business development, strategic deal-making, and partner engagement that ensures JW Mobile’s programs remain competitive, scalable, and retail-ready.

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Raymond Siri

Creative & Strategic Director

Raymond leads JW Mobile’s creative direction across branding, packaging, and content, while also driving business strategy and operational structure. He works closely with leadership and partners to develop go-to-market plans, identify new revenue opportunities, and align internal resources around growth. His role bridges creative execution with strategic planning to ensure every program delivers impact.

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Eli Belhassen

E-commerce Director

Eli leads JW Mobile’s digital distribution strategy for both owned and licensed brands. He manages all aspects of e-commerce operations—from marketplace setup and content optimization to fulfillment and promotional execution. Focused exclusively on online channels, Eli ensures that every product launch, campaign, and listing meets the standards of today’s digital retail environment.

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Inga Brel

Senior Designer & Product Developer

Inga plays a dual role in product design and concept development, helping shape new ideas into retail ready SKUs. She works closely with the creative, sourcing, and merchandising teams to build products that align with market trends, brand identity, and buyer needs—ensuring every detail supports success on the shelf.

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Daryl Cuba

Senior Designer & E-Commerce Lead

Daryl leads e-commerce creative and digital merchandising initiatives, ensuring product visuals and branded content are optimized across online platforms.

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Randall Ali

Graphic Designer

Randall supports creative production across packaging, digital, and promotional assets—bringing visual clarity and brand consistency to every product line.

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David Ayala

Graphic Designer

David contributes to design execution for retail and marketplace content, supporting cross-channel brand representation and product storytelling.

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Les Bildner

Production Specialist Designer

Les supports the production design process, translating creative concepts into finalized, print-ready packaging and merchandising materials. He ensures accuracy, consistency, and manufacturability across all visual assets.

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Lexi He

Designer – Bags & Packaging

Lexi brings a creative, fashion-driven approach to bag and accessory design—combining her background in structural packaging, 3D modeling, and visual storytelling. She supports the development of travel and lifestyle products with detailed CADs and refined aesthetic concepts that merge functionality with brand-forward style. Her work bridges the worlds of fashion and product design, helping bring new ideas to life with clarity and creativity.

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Mikita Silich

Data Analyst

Mikita is responsible for turning complex data into clear, actionable insights. He handles everything from data cleaning and transformation to building reports and analytical models. His work supports smarter decision-making across the team by ensuring we have accurate, accessible, and meaningful data at our fingertips.
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Chloe Zhu

Senior Production Specialist

Chloe oversees packaging production workflows and ensures timely, high-quality output across global sourcing and print vendors.

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Freya Tan

Product Sourcing & Development Specialist

Freya collaborates with suppliers to source components, align costs, and coordinate product development timelines across key categories.

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Freida

Logistics

Freida manages the movement of goods across supply chain nodes, coordinating with freight partners, warehouses, and retail delivery schedules.

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Roger Gonzales

Logistics

Roger oversees warehousing, inventory movement, and outbound shipping operations. He works closely with internal teams and freight partners to ensure timely, accurate fulfillment across all distribution channels.

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David Chen

Account Specialist

David supports sales and account management with order processing, inventory alignment, and retailer communication.

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Maryellen G

Retailer Account Specialist

Maryellen manages day-to-day communications and coordination with key retail partners. She supports order tracking, compliance, and retail documentation to ensure smooth execution across buyer accounts.

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Tim

Accounting

Tim handles invoicing, reconciliation, and financial reporting to support day-to-day operations and partner transactions.

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David G

Office Manager

David keeps daily operations running smoothly across departments. From coordinating schedules to maintaining facilities and vendor communication, he ensures the office functions efficiently and supports overall team productivity.

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David Quirola

Product Intake & Refurbishment

David handles incoming inventory with care and precision—receiving, inspecting, and refurbishing products before preparing them for online resale. His role bridges warehouse operations and digital readiness.

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Chris G

Warehouse Manager

Chris oversees day-to-day warehouse operations, supervising inventory flow, shipment coordination, and team performance. He ensures that products are received, organized, and dispatched accurately— keeping JW Mobile’s logistics operation running efficiently and on schedule.